Season branding for kids who play Mahler
Ongoing design partnership: season identity, posters, programs and social.
+25%Attendance
9Posters per season
100%Retainer covered by prints
Challenge
A new season every year, a new poster every concert, and a marketing budget of roughly one part-time parent. Everything looked different; nothing looked like them.
Approach
A flexible season system — one shape language, one type pairing, a new color each year. Templates the parent volunteers can fill in. We handle the big pieces on retainer.
Outcome
Concert attendance up 25% across two seasons. The posters are now sold as prints, which covers the retainer.
