A food bank that looks like a neighbor, not a warehouse

Challenge

Twenty years of donated logos, three websites, and a name most people associated with a loading dock. Donors were generous but nobody could say what the organization actually did.

Approach

We rebuilt the brand around the kitchen table — warm, plain, and human. A hand-cut wordmark, a palette borrowed from produce, and a website organized by the two things visitors need: get food, give food.

Outcome

Online donations up 61% in the first quarter. Volunteer sign-ups doubled. The site loads in under a second on a 3G connection, which matters when half your clients are on prepaid phones.