the work / branding / Food security · 2026
A food bank that looks like a neighbor, not a warehouse
Full rebrand and website for a regional food bank serving four counties.
Brand Identity · Websites
the challenge
Twenty years of donated logos, three websites, and a name most people associated with a loading dock. Donors were generous but nobody could say what the organization actually did.
the approach
We rebuilt the brand around the kitchen table — warm, plain, and human. A hand-cut wordmark, a palette borrowed from produce, and a website organized by the two things visitors need: get food, give food.
the outcome
Online donations up 61% in the first quarter. Volunteer sign-ups doubled. The site loads in under a second on a 3G connection, which matters when half your clients are on prepaid phones.
