the work / digital / Healthcare · 2025
A clinic website built for the waiting room
Accessible, bilingual website and signage for a rural community health center.
Websites · Campaigns & Print
the challenge
Patients booked by phone because the site didn't work on the phones they had. Half the community reads Spanish first. Signage inside the clinic was printer paper and tape.
the approach
Mobile-first, bilingual by default, every page under 100KB. A signage system that the front desk can reprint themselves. Big type, high contrast, no cleverness.
the outcome
Online booking went from 4% to 38% of appointments. Phone volume at the front desk dropped by a third, which is the metric the staff cared about.
